Author's posts

#ForrForum Customer Obsession

Day zero at Forrester’s eBusiness & Business Strategy conference (#forrforum) is focused on customer experience. What follows is my recap of the Marketing Leadership experience discussions.

Social Media Bully Pulpit

Looking at recent events on Twitter between to billionaires reminds us that social media can be a benefit and detriment to brand image.

Promote Your Blog Content With This ‘RSS to Email’ Trick

Use ‘RSS to Email’ features to create an easy to manage email marketing campaign for your blog.

How to remember hundreds of passwords without writing them down

Here’s a relatively secure method that makes passwords easy to remember.

@iamreff’s Law: Organizations can drive innovation!

There is a gap between tech change and organizational change rates. However, organizations can improve their ability to react to technology.

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