Author's posts

Top 5 Social Marketing Tech Posts of 2013

This year I returned to writing original content. Here are my top posts by traffic. Thanks for reading. Best for the holidays and stay tuned in 2014.

Better Living Through Bluetooth

As a technology, Bluetooth is underused and under appreciated. I love bluetooth and you should too.

Use social automation to serve YOU (not your audience)

Use social automation to serve YOU (not your audience). Use tools like IFTTT, but don’t use automation tools to connect with people that follow you.

The Dangers of Marketing Automation

Marketers that want to adopt social selling need to use the channel within the norms of social media. Social media is a hands-on, personal medium. Provide employees with guidance, then set them free.

Social Tech Focus: Save Publishing

Save Publishing

The “SavePublishing” bookmarketlet will highlight all the tweetable text on the page allowing you to find the best tweeting opportunities.

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