Recent reports show Android catching up to Apple on mobile OS market share. I’ve also read that Verizon’s launch of the iPhone may hurt Android’s sales by as much as 15%. Given these dynamics, which mobile OS do you think will be leading the pack in one year’s time?
Recently Chris Brogan did a post on Managing Social Presence where he ended the post by asking want others want in a presence management dashboard. I’m adding my list of wants to those offered by those in the comments to Chris’ post.
As with everything, tracking and attributing campaign results are difficult, especially when it comes to direct mail. QR codes provide an opportunity to link direct mail efforts to digital platforms, but unless efforts are well thought out, results can be difficult to measure.
What is the #1 reason for the rise in popularity of the Marketing Technologist? (leave other answers in the comments) [poll id=”2″]
Recently I was having lunch with a colleague and we discussed “What is a Marketing Technologist?” (Other topics: why are companies inventing this position? What does a Marketing  Technologist do? How does one land such a job?) What is a Marketing Technologist? Let’s start with some typical responsibilities of the position. Responsibilities: Evaluate new technologies as …