Tag: CMT

Why hire a Chief Marketing Technologist? [poll]

What is the #1 reason for the rise in popularity of the Marketing Technologist? (leave other answers in the comments) [poll id=”2″]

What is a Marketing Technologist?

Recently I was having lunch with a colleague and we discussed “What is a Marketing Technologist?”  (Other topics: why are companies inventing this position?  What does a Marketing  Technologist do?  How does one land such a job?) What is a Marketing Technologist? Let’s start with some typical responsibilities of the position. Responsibilities: Evaluate new technologies as …

Continue reading