Recently I was having lunch with a colleague and we discussed “What is a Marketing Technologist?”Â (Other topics: why are companies inventing this position?Â What does a MarketingÂ Â Technologist do?Â How does one land such a job?)
What is a Marketing Technologist?
Let’s start with some typical responsibilities of the position.
- Evaluate new technologies as they relate to the Marketing discipline
- Assist Marketing with technology awareness, evaluation and adoption
- Create standard processes that support Marketing Operations functions
- Liase between Marketing and IT as needed to ensure resources are properly aligned
While a list of responsibilities is useful, it doesn’t tell the whole story.Â Depending on the company, the opportunity and the individual, a Marketing Technologist may find themselves providing value to the department/company in various ways including:
- Strategist – you will frequently be asked to analyze situations, evaluate options, and recommend strategy & tactics
- Change Agent – you may find yourself playing the role of a change agent where you have the opportunity to introduce new marketing technology and techniques
- Consultant – you may be askedÂ advise ebusiness teams on how to integrate new “Web 2.0” digital techniques to the traditional websites
- Project Manager – given your unique position betweenÂ IT & Marketing, you may be asked to manage several projects