Social Marketing Technology
Use Followerwonk to find specific persona types and analyze followers (or following). It provides excellent information in a easy to use interface.
As a technology, Bluetooth is underused and under appreciated. I love bluetooth and you should too.
Use social automation to serve YOU (not your audience). Use tools like IFTTT, but don’t use automation tools to connect with people that follow you.
Marketers that want to adopt social selling need to use the channel within the norms of social media. Social media is a hands-on, personal medium. Provide employees with guidance, then set them free.
The “SavePublishing” bookmarketlet will highlight all the tweetable text on the page allowing you to find the best tweeting opportunities.
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