As with everything, tracking and attributing campaign results are difficult, especially when it comes to direct mail. QR codes provide an opportunity to link direct mail efforts to digital platforms, but unless efforts are well thought out, results can be difficult to measure.
What is the #1 reason for the rise in popularity of the Marketing Technologist? (leave other answers in the comments) [poll id=”2″]
Recently I was having lunch with a colleague and we discussed “What is a Marketing Technologist?” (Other topics: why are companies inventing this position? What does a Marketing  Technologist do? How does one land such a job?) What is a Marketing Technologist? Let’s start with some typical responsibilities of the position. Responsibilities: Evaluate new technologies as …
In the first post in this series we considered what Marketing doesn’t know about IT. In the second post we looked at the flip side. In the third post we looked at the similarities between the two departments. In the final post we looked at why these two are bound at the hip. This is a BONUS post, what can IT & Marketing do together?
Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing. This is the last post in a series of four posts.
In the first post in this series we considered what Marketing doesn’t know about IT. In the second post we looked at the flip side. In the third post we looked at the similarities between the two departments. In the final post we’ll look at why these two are bound at the hip.