The always insightful Jeremiah Owyang recently wrote a great post called, Klout for Business: A Useful Metric –but an Incomplete View of Your Customer. klout has been executing well, it recently landed Series B funding and is generating a lot if interest in social influence measurement. Jeremiah points to why a single score is an incomplete …
SocialMovr is a new blog focused on the measurement, management and monitoring of social influence. On this blog I’ll look at the major players in this space. he first set of posts will evaluate four startups that are developing methods of measuring social influence. I’ll score THEM just for fun using my very own proprietary …
Congrats to Joe Fernandez and team klout for being on the front page of today’s WSJ. Congrats too for grabbing $8.5 million in new funding!
I did a couple stories a few months ago on klout and I was glad to see they made some recommended changes (not saying I influenced them).
I thought I’d look around and see what others are saying about the service. Here are some recent stories on klout:
As with everything, tracking and attributing campaign results are difficult, especially when it comes to direct mail. QR codes provide an opportunity to link direct mail efforts to digital platforms, but unless efforts are well thought out, results can be difficult to measure.
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