March Poll: What is the best use of social influence measurement?

The always insightful Jeremiah Owyang recently wrote a great post called, Klout for Business: A Useful Metric –but an Incomplete View of Your Customer. klout has been executing well, it recently landed Series B funding and is generating a lot if interest in social influence measurement.  Jeremiah points to why a single score is an incomplete (and potentially harmful) measurement.  But it begs the question, “How can a score best be used today?”

Weigh in by voting or by adding other options in the comments field.

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photo credit renjith krishnan @

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