5 Marketing Technology stories you might have missed 11-12-11

Here are 5 Marketing Technology stories you might have missed. This FREE BEER edition covers: what’s next in LBS, people love/hate brands on Social Media, privacy management (not as boring as it sounds)…oh yeah, and free beer.

1. Enhance Loyalty Marketing with Location-based Services

[link] Excellent info from the authors of Location Based Services for Dummies.  This is no fluff piece, this is where you’ll see LBS and LBM move towards in the next 12-18 months.

My Take: Integration with loyalty programs and passive check-ins could be the trigger that unlocks customers who are sitting on the check-in side lines.

2. What Twitter Users Think About the Brands They Follow

[link] Amazing stats:

  • 64% follow a brand because they are already a customer of the company—far ahead of the 48% who did so just to get discounts and deals
  • 50% said that after following a company’s tweets they were more likely to purchase from the firm
  • 61% follow brands so they can be the “first to know” what’s hot
  • 28% follow brands so they can curate content and retweet it to their followers

My Take: These are great “presence” stats, meaning they are gauging the effect of a brand just being on twitter. It would be interesting to see how the numbers break down among brands that truly engage with followers and the community versus those that are less engaging in content and style.

3. Less than 1/10 Facebook users like brand pages

[link] Two separate studies report that people don’t want to engage with a brand on Facebook or Twitter.

My Take: When taken together with the previous post it paints an interesting picture. Most people don’t want to engage with a brand on social networks, but those who do tend to be strong, active brand advocates.

4. B2B Marketing: 5 privacy factors to consider when using marketing automation

[link] Rules exist on how to use marketing technology. Especially in the EU.

My Take: If you’re marketing to european customers. You need to be aware of the regulations and the best practices for compliance. Know the rules. Implement your own internal procedures and be transparent with your customers on what your privacy policy is and how you manage their privacy.

5. Why Your Personal Data Is The New Oil

[link] Today your personal information is sprinkled across the internet…a personal data vapor trail. Solutions are coming online to help consumers manage their personal information.

My Take: Internet 2.0 runs on personal data. Facebook is free because you are the product. You get to connect with your friends for free because Facebook is using your information to target ads to you.  The big question is would personal data vaults hurt or help security?

Free Beer!

If you live in the Deep South of Boston, come out to the British Beer Company this Wednesday for a Jack’s Abby beer tasting charity event. Love to have you there.

Register here.

GoMo is an initiative that aims to help businesses build mobile-friendly websites. And, in an era when three mobile devices are activated for every baby born on earth, GoMo couldn’t be timelier.

Consider these facts:

  • Web searches from mobile devices have increased 400% in the last two years.
  • Soon, more people will access the web from a mobile device than desktop computers.
  • Businesses can increase consumer engagement up to 85% with a mobile-optimized website.

But in spite of these compelling statistics, only 36% of American businesses have mobile friendly sites. Everyone else is missing out on a huge opportunity to reach customers in a new and very personal way.

As advertising professionals, this is exactly the kind of opportunity we should jump on. A campaign without a mobile strategy is really just not a complete campaign anymore. This is as rich and as crucial a field to be playing in as the internet itself was 15 years ago, and the time to do it is now.

And that’s where GoMo comes in. Visit the case study section of GoMo to learn more about how consumers use mobile and understand best practices for mobile sites. You can even run your site through the GoMoMeter for a personalized report on how to get mobile-friendly. Get smart about mobile, and get ready for a revolution in digital creative.

Driving Business Value Through Social within Financial and Regulated Environments

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Social Media Breakfast 25 #SMB25

Driving Business Value Through Social within Financial and Regulated Environments – 11/11/11

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5 Marketing Technology stories you might have missed 11-5-11

Here are 5 Marketing Technology stories you might have missed. Hot Topics this week:mobile app dev, GoMo, Mom’s rule and integrating email and social.

1. Report: iOS and Android apps fighting for retention, not discovery

[link] Great report on the state of mobile app development.

In summary:

  1. Android is catching up to iOS in terms of quantity of apps
  2. The number of monthly downloads has quadrupled in a year
  3. Retention is replacing app discovery as the number 1 problem

My Take: No surprise – quality content still wins. Mobile app developers can pay their way to a high ranking in app stores, but if the app doesn’t kill, it will quickly drop in the rankings.

2. How To Go Mobile with Google

[link] Google launched a microsite that helps companies mobilize their website

  1. provides free tools: in this case it rates your current website’s look/feel and functionality
  2. provides free advice: why site mobility matters
  3. It provides a clear call to action: companies that you can work with to mobilize your site

My Take: Why did Google do this? Perhaps it has a revenue sharing agreement with the companies that it provides but I imagine that will be peanuts to Google. I suspect the real reason is the lack of mobile sites will impede Google’s future ability to sell mobile ad space. HowToGoMo.com helps fill that gap.

3. Mom’s Rule

Getting to Know (and Like) the Social Mom

[link] This Nielsen report shows the purchasing power of social moms. They are much more likely to share product experiences online.

Mom Bloggers, A Force To Be Reckoned With

[link] This Scarborough report shows that Mommy bloggers are “Not just media users, they’re media makers”

My Take: These articles, along with being married to a mom that works in this space, highlights the influence power of social moms. They have a strong voice, they’re super-social and well organized. Smart brands already know this and include them in their social campaigns.

4. Interactive Email: 6 tactics to leverage the influence of social reinforcement

[link] Marketing Sherpa provides great detail on how to integrate social into your traditional email marketing campaigns.

My Take: I suspect Marketers are realizing email and social aren’t “either / or” propositions. Figuring out how to integrate traditional and social marketing is key and you’ve got to love this level of detail.

5. Google Revamps AdWords Location Targeting Tool

[link] Google is integrating Google Maps with AdWords. The first of these changes provides a graphical interface and more information such as reach.

My Take: PPC isn’t my thing, I suspect this is a minor update. It is also consist with the general theme of product integration and rationalization Google has undertaken.

GoMo is an initiative that aims to help businesses build mobile-friendly websites. And, in an era when three mobile devices are activated for every baby born on earth, GoMo couldn’t be timelier.

Consider these facts:

  • Web searches from mobile devices have increased 400% in the last two years.
  • Soon, more people will access the web from a mobile device than desktop computers.
  • Businesses can increase consumer engagement up to 85% with a mobile-optimized website.

But in spite of these compelling statistics, only 36% of American businesses have mobile friendly sites. Everyone else is missing out on a huge opportunity to reach customers in a new and very personal way.

As advertising professionals, this is exactly the kind of opportunity we should jump on. A campaign without a mobile strategy is really just not a complete campaign anymore. This is as rich and as crucial a field to be playing in as the internet itself was 15 years ago, and the time to do it is now.

And that’s where GoMo comes in. Visit the case study section of GoMo to learn more about how consumers use mobile and understand best practices for mobile sites. You can even run your site through the GoMoMeter for a personalized report on how to get mobile-friendly.  Get smart about mobile, and get ready for a revolution in digital creative.

What did you miss? Location Based Services Wrap

Location Based Services Wrap

For the first time I focused my efforts on studying one specific Marketing Technology topic. During October nearly all posts were focused on “Location Based Services.”  This month I’ll be focusing my efforts on Movember and giving myself the freedom to write on any Marketing Technology topic. In December I’ll be focusing on blogging technology so stay tuned for that.

LBS questions for Marketers:

  1. What is the most important thing Marketers should know about LBS?
  2. What does it take to execute a LBS strategy correctly?
  3. What are the best practices for integrating LBS into a campaign?
  4. Examples of brands using LBS well?
  5. Daily deal sites vs LBS check-in – which is right for me?

Special thanks to the following for their special efforts and contributions:

In case you missed it, here are the LBS posts from October 2011:

  1. Oct Poll: What LBS check-in apps do you use? Top vote getters: Foursquare, Forecast and Untappd. My audience definitely skews towards  early adopter.

  2. Location Based Services Infographic Review

  3. Location Based Services – Every Move You Make

  4. Q&A with John Vajda of Untappd

  5. 12 Location Based Services news stories you don’t want to miss

  6. In Depth: LBS whitepaper from Mobile Marketing Association

  7. Q&A With The Authors of Location Based Marketing for Dummies

  8. Roamz: where LBS data comes to you

  9. In Depth: Location Based Services – Mobile Apps

  10. Bridging The Gap – Multi-channel Location Based Marketing

  11. Location Based Services Ecosystem | The Big Picture

Photo credit: Joe Logon

5 Marketing Technology stories you might have missed 10-29-11

Here are 5 Marketing Technology stories you might have missed. This week: impact of iOS5 on publishers, using email to drive WOM, and a double dose of social tactics.

1. Condé Nast digital subs soar 268% after iPad gets Newsstand

[link] Magazine publisher is attributing jump in subscriptions to iOS5 upgrade and addition of magazine reading app ‘Newstand”

MY TAKE: Newstand could become the iTunes store of magazines – that’s essentially what it is.  The ease of use and home screen prominence is driving eyeballs and revenue.  I’m currently interested in digital publishing companies like YuDu which can publish to iPad apps AND Newstand.

2. Word-of-Mouth: Email tactics power referral program with 111% ROI

[link] Case study of how a B2B company increased business by creating a powerful referral platform.

MY TAKE: A lot of B2B marketers I talk to seem flummoxed over how to activate current brand advocates and drive new business. This case study shows that is possible. Providing simple tools and mechanisms for current customers is the key. Have a compelling offer and KEEP IT SIMPLE.

3. When Consumers Tweet Complaints, Should Brands Respond?

[link] 50% of consumers expect a response from brands on twitter, yet only a third of complaints are answered.

MY TAKE: If your customer complaint phone rings, do you answer it? Why would twitter be any different?

4. Social Media Marketing: 9 tactics for B2B social channel advertising

[link] Interesting review of Advertising tactics based on Forrester research and social media consultant Jay Baer

MY TAKE: Worth a read if you don’t spend much time connecting social media tactics with ad spends.

5. Popular Social Media tactics

[link] Article refers to a study showing that marketers want to use more meaningful metrics to measure social media tactics success, yet such metrics are difficult to nail down if the data and appropriate attribution mechanisms aren’t in place.

MY TAKE: Truly surprised that exclusive content is used so broadly. Otherwise the tactics focus on integration and social promotion which is pretty straight forward. I wonder if respondents are doing things like creating blog posts from whitepapers and the like.

 

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