Top Tweets: The Rise Of Contextual Social Networks

The Rise Of Contextual Social Networks

#commsocial http://schedule.sxsw.com/2013/events/event_IAP407The Panel in Action

Panel

  • Colleen Taylor – Reporter, TechCrunch
  • Nate Johnson – VP of Marketing, Path
  • Sarah Leary – Co-Founder, NextDoor
  • Francesca Levy – Editor, LinkedIn Today

 

Top Tweets

  1. @jennifer_dubow: Now it’s my turn to geek out in #commsocial panel at #sxswi on Contextual Social Networks.
  2. @JennyMack: #commsocial kicking off with intros. @Nextdoor is a private social network for neighborhoods
  3. called the “Dunbar number” (i think) RT @csassz: 150 friends is the limit for meaningful relationships #commsocial #sxsw
  4. @socialelements: Only about 2% of your #facebook friends are neighbors – @nextdoor #commsocial #sxswi
  5. @iamreff Theme of #commsocial so far, “focus on smaller, close knit communities.”
  6. @ejspicklemire: RT @JanetKornas: Quality over quantity of interaction is increasingly important in social networking #commsocial #sxsw
  7. Path is mobile only. Version 3.0 came out this week. I’ve tried it and I really like it.
  8. @stapledee: .@path is the home of social networks. Facebook is the city.
  9. RT @stapledee: .@path is the home of social networks. Facebook is the city.
  10. @iamreff Johnson – Context tends to drives deeper more frequent interactions
  11. As humans, we understand the different versions of ourselves & we apply that to the social networks we use
  12. @JanetKornas: Content + Context = more stickines #commsocial #sxsw
  13. @iamrereff I don’t know about a bourbon drinkers network, but craft beer lovers use @untappd
  14. @iamreff The other reason niche networks don’t start on Facebook? difficult to monetize if you don’t own the content
  15. @sarabrody: Not every niche interest needs a social network. Path/LinkedIn aren’t about interests, they’re about behaviors. #commsocial #sxsw
  16. RT @sarabrody: Not every niche interest needs a social network. Path/LinkedIn aren’t about interests, they’re about behaviors.
  17. @JennyMack: Q: How is monetization possible for niche networks when even Facebook and Twitter are having trouble making it work? #commsocial #SXSW
  18. @iamreff Johnson – emojies are being used because ppl are trying to express more than they can with text
  19. @iamreff Someone should build a “Square Space for building niche communities”
  20. @carmenhill: Figure out the metrics for your users to utilize your network. e.g., for Netflix, it’s getting 10 movies in your queue.
  21. @TabithaFierro: Love the marketing piece of old school postcards @nextdoor uses to recruit neighbors.
  22. #OldsCool RT @TabithaFierro: Love the marketing piece of old school postcards @nextdoor uses to recruit neighbors.
  23. @iamreff Nike app – when friends like your exercise, you hear cheering while you run. Very Cool
  24. @sarabrody: Nike gets props for creating contextual social content via Path, FB, Twitter. Social feedback improving run times. For real?
  25. @iamreff .@Path segments their customers by content: producers, consumers, both

 

 

 

Beyond Mobile: Where No Geek Has Gone Before

imagesBeyond Mobile: Where No Geek Has Gone Before

#nextui

Session: http://schedule.sxsw.com/2013/events/event_IAP5188

Josh Clark, who also invented the super-popular running program “Couch To 5K” program, led the audience through the future of mobile. The entire presentation is at the bottom, but here are some highlights.

Examples of the Future of Mobile

Skinvaders

Skinvaders is a game that turns a face into the background for a space-invaders type game for the iPad.

http://bit.ly/skinvaders

Table Drum

Table Drum turns everyday objects into inputs for a drum machine. This technology shows us we can move beyond a mouse and keyboard.

http://bit.ly/tabledrum

AnyTouch

AnyTouch turns any surface into a game controller.

http://vimeo.com/43108191

[important]The best touch interface is no interface at all[/important]

Medical Breakthroughs

Electronic pills that can tell you when a loved one has taken their medicine [LINK]

Sensors embedded into cows that text the farmer when the cow is in heat. The ultimate in barnyard booty calling.[LINK]

[important]Gestures + Speech = Magic[/important]

Scrabble for iPad

Versions of this game use an iPad as a game board and iDevices as controllers. Letting you have a $1,500 game of Scrabble.

http://www.youtube.com/watch?v=0UO0JDjnKL0

Grab Magic

Grab Magic let’s you grab a screen from a TV and “throw” it to a second screen using hand gestures.

http://bit.ly/grab-magic

[important]sensors give us superpowers!!! GPS, cameras, microphones, accelerometers, compass…[/important]

Rounding it Out

Josh rounded out the session with these words of wisdom.

  1. Push Sensors – less staring at screens
  2. Think Social – make devices interact seamlessly
  3. Your Ecosystem – managing your personal contact and services
  4. We’re All Cloud Developers
  5. Mind Your Metadata – structured data will enable sharing and automation
  6. New Input Methods – move interface off the screen

PDF of presentation: bit.ly/beyond-mobile

 

Top 10 Tips From #SxSW Veterans

Top 10 Tips From #SxSW Veterans

This will be my third year at #SxSW and rather than just give you my advice on how to survive #SxSW, I decided to assemble what I hope is the best advice you’ll ever get on the topic. Thanks to all the contributors – they’ve been hugely helpful to me.

Storified by John Refford· Fri, Jan 25 2013 07:39:12

1. Stay downtown (or have a plan for getting around)

@iamreff SXSW advice: Stay downtown. If you can’t stay downtown hire a limo for the weekend. Avoid the shuttlebus at all costs.Liz Gumbinner
Great advice from Liz. My first year I had a hotel within walking distance of the ACC. It was a dream. Last year I was 4 miles away and stuck on the shuttle bus. It was horrible. It was always at least 60 minutes late; those were 2 hours a day I lost. If you’re not downtown, have a plan to get around.

  Get to know Liz on her blog and follow her at @Mom101.

2. Make a plan

@iamreff Also, if you want to have an important meeting, breakfast is the best time. Rest of the day runs away from you.C.C. Chapman
@iamreff a wise man told me, don’t chase the party. Stick to your schedule. You can’t be everywhere. And device juice is a must!Christine Sierra
Here’s a few tools that will get you where you need to be:
1. Lanyrd – Each year I forget about Lanyrd until it’s too late. At writing, the SxSWi Lanyrd site is sparse but, if I recall, the site will be chock-full by the time the event rolls around. 
2. Eventbrite – Download the app, search for SxSW. You’re welcome.
3. Twitter – Keep your ear out for SxSW updates. Follow accounts like SxSXPartyList to find out what’s going on while you’re in Austin.
4. RSVPster – If you don’t want to invest time into registering for a hundred events that you won’t go to (but don’t know if you’ll want to go to in the moment), pay RSVPster $30. They will get you into all the events during interactive. Note: I haven’t used this service but I have heard good things. 
  Follow CC Chapman on twitter and attend his book reading at SxSWi.
  Follow Christine on twitter for updates on BREW (which I still think should be about craft beer – false advertising)

3. Be ready to abandon your plan

@iamreff top #SXSW advice? Don’t stress about a "plan" – be open to changes in direction and take the time to connect w/everyone you meetLiz Philips
@iamreff don’t overplan. Go with the flow. Prioritize networking over panels.David Armano
@iamreff top 3 tips: a) set up meetings in advance — be clear about where & when. b) pace yourself c) bring a warm sweater & rain jacket JICAaron Strout
@iamreff embrace that you can’t do it all. Easy to get stressed, easier to go with flow.C.C. Chapman
There’s a lot going on at SxSW. You need to have a plan or you’ll find yourself attending sessions you don’t care about – what a waste!  At the same time, you don’t want to be a slave to your plan.  Use the session guides along with the SxSW app to be sure you are where you want to be, but also be willing to go with the flow. Invite a bit of serendipity. Be willing to meet some new people and hear some new ideas. Go with the flow!

  Chances are you already know David Armano, but if you don’t, get to know him here.
  Aaron co-wrote the book on Location Based Marketing and is a helluva MoBro. He also wrote the first SxSW advice post I ever read.
  Marvel at Liz’s social media prowess on twitter.
  Follow CC Chapman on twitter and attend his book reading at SxSWi. CC is one of the nicest guys on the web.

4. Be present

@iamreff Be where you are. FOMO–fear of missing out—distracts from the good presentation or conversation going on right in front of you.Margot Bloomstein
.@iamreff go with the flow. FOMO kills at SXSW if you let it. be as present as you possibly can with the people in your immediate presenceLaura Fitton
FOMO – “the fear of missing out”: It’s a killer.  

Don’t stare at your phone. You won’t find your friends (even if you’re in the same room). Focus on the people in front of you. Have your head up and your mind open or you’ll miss amazing things and awesome people. I’ve met people I really admire in hallways of the ACC because I was looking for opportunities.  Be present in the moment.
  Margo is a featured presenter this year so make sure to put this session on your calendar.
  Laura is on a panel workshop this year so mark that event too!

5. Be Interesting

@iamreff don’t say "I’ve a unique startup idea that I can’t tell you about." You become instantly uninteresting. #sxswtipsMick Darling
Have a plan to start a conversation and don’t be afraid to be bold. My first year I wore a hat with my twitter name. I asked everyone I met to add their name to the hat with a Sharpie.  (Truism: people love Sharpies) It turned out to be a great ice breaker and people still ask me about the hat.
Refford
 If you’re not comfortable with such a stunt, be prepared with a few worthy conversation starters. My favorite is “what’s your passion?”
  I have no idea what Mick is doing at SxSW but follow him to learn how to magically appear everywhere at the perfect moment.

6. Take Breaks

@iamreff you can hang out in the Hilton lobby nearly 24/7 and I have even caught an hour nap in a comfy chair midday there. #sxswtipsMick Darling
@iamreff More #SXSW advice: Don’t get sick (Water > Beer, Sleep is key) and eat a lot of BBQLiz Philips
@iamreff 4. It’s okay to step away – Last year I spent a whole day away from the convention center with a group of angels and VCs. Best day!Mike Langford
It’s like the advice Jeremiah Owyang gave me, “The best events at Interactive happen in the city, not at the conference hall. Badges are optional.”  SxSW runs 18 hours a day. If you run hot five days in a row, you’ll burn out. Take breaks. Get off your feet. Recharge your batteries. Connect with the downtown scene.

  I have no idea what Mick is doing at SxSW but follow him to learn how to magically appear everywhere at the perfect moment.
  Marvel at Liz’s social media prowess on twitter.
  Mike is another Boston –> Austin transplant. He’s one of the good guys. Follow him @MikeLangford. Dibs on his couch.

7. Gear Up (and then dial it down a notch)

@iamreff 1. ABC Always Be Charging: Keep your phone charged an keep and have your charger on you. Be on the look out for an outlet.Mike Langford
@iamreff don’t carry too much gear and don’t over-commit to sessions, parties and events. Enjoy the whole experience.Jeff Cutler
@iamreff 3. Hydrate like a mofo – Drinking, eating, walking and talking in the Austin air can really dry you out. Drink some water.Mike Langford
There’s a tendency to bring too much crap with you. I’m always tempted to bring: laptop, iPad, phones, chargers, jacket, DLSR with multiple lenses along with the associated assessories.  But you need to streamline. 
If you’re able, find a way to stow your day gear for evening networking events and, in general, travel as light as you can.
  Mike is another Boston –> Austin transplant. He’s one of the good guys. Follow him @MikeLangford. Dibs on his couch.
  Jeff is a content maelstrom. Keep up if you can at http://jeffcutler.com

8. Prioritize

@iamreff if you really want to get in a session get there early. Talk to anyone and everyone. Make friends, it’s fun!Jen Dowd
Thank you @iamreff: Have a goal; prioritize sessions to as few as 2 must sees/day; portable chargers; mingle! #SXSW http://ow.ly/h3pi6Wayne Kurtzman
Obviously, you can only be in one place at a time and SxSW is HUGE and very spread out. If you try and jump from session to session, you may find yourself late to the session you really wanted to see.  Here’s the point: Decide on which are your “must see” sessions and plan around them. Get to those sessions 15 minutes early so you won’t be locked out.

  Jen is a fellow fiend in the #finserv biz and PA native. Follow her @JenEDowd.
  Wayne has a great SxSW advice post of his own. I totally agree with tip #6.

9. Start a tradition

Refford
The Boston crew seems to end most evenings at a specific watering hole.  It gives us a chance to recount the day, who we met, what we saw, what surprised us and plan the next days events. It’s become a tradition.  Think about what traditions you can start at SxSW.

10. Stay sober

@iamreff – stay sober.Chris Brogan
No joke. Too many treat SxSW as “spring break for nerds.” Don’t be that guy. HAVE FUN! But keep it together and take in all that SxSW and Austin has to offer.

Get Ready For Wearable Tech.

Get Ready For Wearable Tech.

You have a  cable management system for your corporate data center servers; I have a cable management system for my car.  I have not one, but two battery packs with me – at all times – just in case anything needs recharging.  While writing this I have 7 screens pointed at me.  I recently used my woodworking skills to create a custom cradle for my iPhone.  Are you getting the picture?  I’m a gadget geek.  And things are about to get worse – I mean better – for both of us.

Wearable computers?!? Yes!

The next few years will be the “Internet of Me“. Devices are being built to connect you to your digital world –  and you’ll wear it. Want proof?
Personal Tech

Personal Tech

Personal Technologies

  1. Smart Watches: Recently Pebble announced it will finally ship it’s smart watch. The Pebble will connect with Android and iPhone devices giving wearers easy access to texts, calendar reminders, emails, running stats and their music catalog. Yes, it’s totally fantastic; I got a gray one – it will go with a suit and a t-shirt. Click for a video overview.
  2. Bluetooth headphones: I just ordered an Air-Fi bluetooth headphones that will allow me to control my smartphone from the headset. As a podcast addict who’s continually getting tangled in my own earbud wires, I have high hopes of going wireless.  It will also let me quietly watch zombie TV shows while @FairlyOddMother sleeps soundless next to me. *Okay, considering these as a *new* gadget is an admittedly a bit of a stretch, but they are pretty cool.
  3. Health devices: Wearable gadgets like the Nike Fuel and the fitbit FLEX have been on the market for a while and they continue to get easier to use with each iteration of devices. Although health is important to me, I have concerns about this category of gadgets, see below.
  4. Heads Up Display: Soon you won’t have to be an air force pilot to rock a HUD.  Google announced Project Glass and Time Magazine recognized the gadget as one of 2012’s most innovative products.  This technology will provide an information overlay to your everyday life. Click here for a Google Glasses preview.  This product category is among the most revolutionary.  I expect the glass movement will take hold but eventually in a different form.  perhaps a sticker that you can attach to your eyeglasses or sunglasses yet such a development is likely 5+ years away.

[notice]I love gadgets… but do I need another gadget?[/notice]

Things to think about before buying that next *cool* gadget:

  • Value – are you going to gain intrinsic value when you insert this device into your life relative to the cost?  Ask yourself: what problem is the gadget solving? Is it saving you time or helping your business grow?  It’s easy to get sucked in to the new device that’s being talked about on Mashable, but look at the full cost and value of the gadget before you buy.
  • Ecosystem – does the device bring with it an entire set of new headaches? new cables, adapters, chargers, batteries, cases, backups, security, data synchronization, etc.  Manufacturers and software vendors have a vested interest in locking you into their product ecosystem (Apple’s Lightening connector comes to mind).  Think about the total cost in dollars and effort required to add the new device to your tech arsenal before clicking “buy.”
  • Lifecycle – is the gadget likely to exist as standalone product for the foreseeable future or are its features likely to be replicated in a device you already have – like a smart phone?  GPS and eReaders are examples of devices that are waning because their features are being incorporated into smartphones and tablets. The category of personal health devices is a good topic for discussion here.  People very interested in exercise and health may be keen to get a Nike Fuel or fitbit FLEX, but many people will be happy to wait until these features are provided in the next evolution of smart watches.  I can easily see the next hardware version of Pebble (or maybe iPebble?) providing such features.

You don’t have to be “this guy”

Brace yourself for the blowback

For the most part, it’s been easy to be an early adopter of new technologies of the past.  Although it may be impolite to stare at your smartphone and ignore the people around you, it was still cool to have such a new device.  The “cool factor” will hold true for some personal tech like the health oriented wrist bands and maybe smart watches. However, a lot of people will think that it’s all too much.  They’ll say “I just need a watch that tells time”.  And when it comes to a heads up display, well you’re definitely going to attract attention with one of those in a conference room.  People at MIT have been wearing computers for decades and they looked pretty silly; however the new personal gadgets are much more developed and aimed at the mass market, but that doesn’t mean everyone is going to think it’s “cool.”  Early adopters will hear:

“I will never wear a smart watch or that thing on my face.”

 

These are the tech laggards who also said, “I will never enter a credit card into a website.”  I’m just saying – prepare yourself.

Are you ready?

In summary, consumers are about to be deluged by a new category of products – wearable technology.  Manufacturers will be unleashing confusing and incompatible devices and while some will be revolutionary, many will be knock-offs or poorly conceived.  As these new devices are made available, ask yourself if they add true value to your life, look at how the gadget fits into your current ecosystem of devices and think about whether you want to be an early adopter of this technology or wait for personal technology to go mainstream.

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Feature Photo Credit: Bfishshadow

5 Marketing Technology stories you might have missed 12-8-12

Marketing Technology 5

Marketing Technology 5

5 Marketing Technology Stories you might have missed

MT5 Edition: #65

Stories This Week: Best Apps of ’12, Twitter advertising best practices, social media’s 15 mins, 5 Marketing Mega-Trends, Socl – MSFT’s social network

1. 25 Standout Apps From 2012

[Mashable] Instagram, Twitter and Facebook were, without a doubt, the most talked about apps of 2012, but they’re not what Mashable considers the top apps of the year.

My Hits: Instagram, Foursquare, Buffer, Twitter, Facebook, Untappd and Google Authenticator (2 factor security)

My Misses: The “where my friends are apps” (Highlight, Glancee, Sonar, etc.) and Facebook

That’s right, Facebook is on my naughty and nice list. I truly have great experiences with friends there, but in 2012 Facebook’s need to drive revenue diminished the social experience of its users.

2. 4 Tips For Using Twitter Ads & Promoted Tweets

[TopRank] Implementing a successful social media advertising program is an art form.  There are many opportunities for success and failure, which is why it’s imperative that you follow a set of best practices to increase your chances for success.

My Take: Click through for details, but the four tips are below.

  1. Tip 1: Pin To the Top of Your Timeline
  2. Tip 2: Utilize Hashtags
  3. Tip 3: Promote Good Content
  4. Tip 4: Using Geographic Targeting For Improved Results

3. Is Social Media’s 15 Minutes Of Fame Up?

Gartner Hype Cycle

Gartner Hype Cycle

[SEOMOZ] This Op-Ed takes a more critical tone in measuring social media’s: The Good, The Bad and The Money

My Take: The author raises good points, brand managers do need to understand why they’re using social media and for what gains.  Check the comments for some eager push back on how social media can better serve small/medium businesses (post purchase). 

Having a technology background, Marketing’s reaction to Marketing Technology life cycle follows a predictable pattern that has been documented for decades.  The trend is nicely illustrated by what Gartner calls the “Hype Cycle”.  Technologies spring to life, go through a period of exuberance, take their lumps as people realize the technologies failings, then settle in as the technology matures and finds its place in the technology toolbox. Sure, many technologies fade away before becoming truly productive, but considering the scale of consumer impact that social is having – I find it hard to imagine social is a fad.

4. Five Marketing Meta-Trends

[ChiefMarTec] Scott Brinker covers 5 huge trends in Marketing. What are they? Click through to slide 18.

My Take: Not the first time I’ve covered Scott’s work in this space. Pay attention to what he’s saying, he’s predicting the future in real-time.

5. Microsoft pulls back the covers on Socl, opens its social network to the public

[TheVerge] Microsoft is opening the doors on Socl, the mysterious social network project from its FUSE research group. As ZDNet reports, up until now the beta had been limited to a small set of users, but now anyone with a Facebook or Microsoft account is free to sign up.

My Take: Ugh.  Really. Come on Microsoft, another social network?  I’m sitting this one out.

 

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