Location based services such as Foursquare/Gowalla/Whrll/Places/SCVNGR continue their relatively slow adoption rate. Some see it as an important precursor to social shopping, yet some are worried about security or just don’t see why they should spend time with these apps.
What are your best practices around business requirement gathering?
Jay Baer’s story Is Twitter Massively Overrated? put it in a way that finally made sense for me. If Facebook is vanilla ice cream, then Twitter is IPA beer. Of course I had heard the statistics Jay mentions but I hadn’t been able to put my finger on what the meaning was. Certainly Facebook has …
At it’s worst, the Language of No are the words used to shut you down. To make you stop believing. To belittle your ideas. At best, it’s used to make sure you know what the hell you’re talking about.
George Colony’s keynote challenged Marketers to step up and innovate. Perhaps it’s easier said than done. So how can Marketing Leaders get to it? Kraft’s Dana Anderson had the best advice, “everything is a pilotâ€.  Why?  Because no one gets in trouble if a pilot fails.  People don’t freak out about pilots. Even better than …