At it’s worst, the Language of No are the words used to shut you down. To make you stop believing. To belittle your ideas. At best, it’s used to make sure you know what the hell you’re talking about.
George Colony’s keynote challenged Marketers to step up and innovate. Perhaps it’s easier said than done. So how can Marketing Leaders get to it? Kraft’s Dana Anderson had the best advice, “everything is a pilotâ€.  Why?  Because no one gets in trouble if a pilot fails.  People don’t freak out about pilots. Even better than …
Last month’s poll asked, “What is the best use of social influence measurement?” The results were as follows: Quick take on an individuals influence (44%) Track Marketing campaign efforts (22%) It’s completely without merit (22%) “First pass” metric used to discover potential influencers (12%) It’s early days on social influence measurement and the consisent thought …
George Colony did a great job at the 2011 Forrester Marketing Forum describing what CEO’s want from their CMO. I was really encouraged by his presentation, because it’s what I want too. George’s keynote presentation was titled, “5 Counterintuitive Things CEOs Want From CMOs†1. Be a champion for innovation Don’t allow the innovation process …
Okay, the last post was a lame attempt at an April Fools joke. I don’t think group messaging (aka group texting) will replace email, but it is an interesting development. In thinking about how to use group messaging I created this diagram. In order to know where group messaging fit in it was useful to map …