Where does Digital & Traditional Marketing intersect? Probably one of the biggest areas of confusion for marketers working to understand digital marketing is “how does digital marketing fit in with traditional marketing?“Â Actually the questions don’t come that way they sound more like: Do we need a Facebook page? Does social media mean we should …
Tag: Marketing
What is Marketing Technology?
So what is Marketing Technology? I certainly talk about a lot it but frankly I’m hard pressed to define it. Let’s look at some of the groundwork that’s been laid. Mr. Chief Marketing Technologist – Scott Brinker Scott Brinker does yeomen work writing about the role of a marketing technologist. As reported Scott says a …
5 Marketing Technology stories you might have missed
Beyond earthquakes, hurricanes and Jobs’ stepping down, here are 5 Marketing Technology stories you might have missed. 1. Twitter rolled out galleries [link] Recently twitter added the post picture feature to twitter.com. This week twitter users started seeing a image gallery show up as part of their profile. Perhaps a little worrisome for some users …
Crappy Twitter username? Take your brand back!
Obtaining a decent twitter username is becoming harder and harder as twitter grows in popularity. All the good names are gone right? As a result you may find that your brand being represented by less than stellar Twitter handle. Don’t despair. [warning]Put down the gun. We can get through this.[/warning] I’ve identified 7 elements …
Mobile App Measurement #IMChat Tweet Jam
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