5 Marketing Technology stories you might have missed

Beyond earthquakes, hurricanes and Jobs’ stepping down, here are 5 Marketing Technology stories you might have missed.

1. Twitter rolled out galleries

[link] Recently twitter added the post picture feature to twitter.com.  This week twitter users started seeing a image gallery show up as part of their profile.  Perhaps a little worrisome for some users is that their pictures posted in the heat of the moment are easily accessible to profile viewers.  In aggregate they provide a visual story about the person.  Make sure the gallery provides your brand image (and don’t post picture you don’t want on the internet).











2. Potential for iPhone to support 4G

[link] Reports and rumors are coming out about LTE being field tested in iPhone5.  Although 4G may be not be available until next year, app developers should be considering how they will take advantage of the additional bandwidth speed

3. Eloqua files for IPO

[link] Aprimo’s CMO, Lisa Arthur weighs in on what it calls Integrated Marketing Management (IMM).   Gartner is considers it a $5B industry and we should see continued consolidation and spending as the marketplace continues to shake-out.

4. The 9/11 Memorial App Will Be An iPad Exclusive

[link] The 9/11 Memorial app will be free from September 1st to the 12th and will jump up to $9.95 when this promotion is over. It has hundreds of photographs and hours of video that details the event itself and the creation of Michael Arad’s World Trade Center Memorial and 9/11 museum.

5. Interactive Marketing Spend Will Near $77 Billion By 2016

[link] In a blog post, Forrester analyst Shar VanBoskirk, reported that by 2016, the amount spent on interactive marketing will equal today’s spending on TV.  Shar reviews five impacts of this growth including the decrease of search as a percentage, increase in display advertising, and most shockingly that spending in mobile will eclipse both social media and email marketing this year.

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