Tag: Marketing

Spinternet #IMChat Tweet Jam

social Splinternet discussion

Customer Loyalty #IMChat Tweet Jam

[View the story “Customer Loyalty Tweet Jam” on Storify]

Interactive Marketing Tweet Jam #IMChat

[View the story “#IMChat log from May 10, 2011” on Storify]

Innovation without Execution is __________?

I asked this question because my answer was a bit too….shall we say “colorful.” And I need a better way to share the thought that innovation for innovation’s sake is pointless. Here are the responses I’ve gotten so far.

How to measure QR code impressions

As with everything, tracking and attributing campaign results are difficult, especially when it comes to direct mail. QR codes provide an opportunity to link direct mail efforts to digital platforms, but unless efforts are well thought out, results can be difficult to measure.

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