SocialMovr

SocialMovr is a new blog focused on the measurement, management and monitoring of social influence.  On this blog I’ll look at the major players in this space.  he first set of posts will evaluate four startups that are developing methods of measuring social influence.  I’ll score THEM just for fun using my very own proprietary algorithm.

http://SocialMovr.posterous.com

photo credit renjith krishnan @ freedigitalphotos.net

Top 4 Market News Apps

In working on another post I found what I think are the top multi-platform market news apps available.  If you need to know what’s going on with the markets, look no further.

In reality, the best mobile market app for you is dependent on your favorite news source.  For example, if you’re a Bloomberg devotee you’ll probably like their app best.

Bloomberg

[iPad, iPhone, Blackberry, Android, Nokia]

Features: Markets, News, Stock tracker and stock finder

Description: Breaks out market into four categories: equities, bonds, commodities and currences making it easy to focus on market interests.  Granular controls give the viewer ability to track ~36 news categories including from market, sector, topical and country.

Daily Finance

[iPhone, Blackberry, Android]

Features: Indicies, News, Movers, Stock tracker and quotes

Description: An AOL property, Daily Finance pulls in news from the AP.  Synchronizes (and requires) an AOL account.

Wall Street Journal

[iPad, iPhone, Android, Blackberry

Features: 7 most recent newspapers, saved articles, stock watcher.

Description: Allows reader to read the WSJ as they normally would be it clicking through articles or navigating to sections.

Notes: Preloads some pages making reducing the overall load times

Financial Times

[iPad, iPhone, Android – Galaxy Tab]

Features: Includes: Front page, Companies, UK, Workld, Markets, Lex, Comment, Management, Personal Finance, Life & Arts, Markets Data

Description: Allows reader to read the FT as they normally would be it clicking through articles or navigating to sections.
Notes: Application tries to manage performance providing default option to download stories in the background only while on a wi-fi network.

photo credit jscreationzs @ freedigitalphotos.net

Are you an Early Adopter?

I’ve been thinking about Early Adopters lately.  I think I’m an EA and reviewing the definition solidifies my thinking.  I am generally aware of and interested in new technology, but not all types.  I don’t care much about new technology in home theater, tools, sports gear, photography, etc.  I pretty much just stick to computer based technology.

This led me to think about how to categorize and capture the level of EA.  I sketched out some of areas that touch my life in a simple radar graph (5 is high).

Why do early adopters exist?

In thinking about it, I believe there are two reasons people become EAs in their interest areas

  1. Passion for topic – an individual finds themselves on the left hand side of the technology adoption curve when they have true passion on the subject matter.  A person becomes super knowledgeable and engages in the community around the topic.  The passion emanates from within the person, it’s part of their being.
  2. Belief in intrinsic value – sure people can tinker without purpose.  Tinkering is wonderful and creative, but I believe Early Adopters find a intrinsic value in the technology.  Perhaps it’s that the best cameras do a better job at creating art.  Or the best sports gear yields the best sportsman.

Sound right?  Does the combination of passion and value that yield early adopters?  What other factors are at play?

What does your radar graph look like?

Photo credit Pixomar @ freedigitalphotos.net

Klout update

Congrats to Joe Fernandez and team klout for being on the front page of today’s WSJ.  Congrats too for grabbing $8.5 million in new funding!

I did a couple stories a few months ago on klout and I was glad to see they made some recommended changes (not saying I influenced them).

I thought I’d look around and see what others are saying about the service.  Here are some recent stories on klout:

I expect such services will continue to improve.  I’ll really be intersted when influence is combined with context.  When Marketers can see whose is most influencial on specific topics (e.g. personal finance, home improvement, sports cars, web design, etc.)

Do you care about klout?  Should you?

How can Early Adopters drive change?

Lately, I’ve been thinking about innovation and the role of early adopters.  Survey after survey of exectutives describes “innovation” as a priorty for moving their business forward and providing value to their shareholders.  Yet instilling an innovative culture seems to be a difficult task.   A company is made of humans that will have some proclivity for (or against) accepting and embracing change.

BusinessDictionary.com defines Early Adopter as:

In the diffusion of innovation theory, the minority group (comprising about 14 %) of population which, after innovators, is first to try new ideas, processes, goods and services. Early adopters generally rely on their own inuition and vision, choose carefully, and have above-average education level. For any new product to be succesful, it must attract innovators and early adopters, so thatits acceptance or ‘diffusion’ moves on to early majority, late majority and then on to laggards.

 

How can innovators and early adopters inspire change among their late majority and laggard peers?  How can they remove the obstacles to change (fear, uncertainty and doubt) and help others make transitions more smoothly?

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Seen it done well?  I’d love to hear from you.

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Photo credit Pixomar @ freedigitalphotos.net

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