March Poll: What is the best use of social influence measurement?

The always insightful Jeremiah Owyang recently wrote a great post called, Klout for Business: A Useful Metric –but an Incomplete View of Your Customer. klout has been executing well, it recently landed Series B funding and is generating a lot if interest in social influence measurement.  Jeremiah points to why a single score is an incomplete (and potentially harmful) measurement.  But it begs the question, “How can a score best be used today?”

Weigh in by voting or by adding other options in the comments field.

[poll id=”4″]

photo credit renjith krishnan @ freedigitalphotos.net

Friends don’t let friends give away my personal information

I get it.

I get it. 

I get it. 

Facebook has the growth.  Facebook has the eyeballs. 

Facebook has the data.

More and more apps are looking access a users Facebook account.  I have no problem with that.  An individual is responsible for deciding what level of privacy and sharing they are comfortable with. 

Applications need/want access to our data so they can provide the best and relevant experience for users of their (usually free) services .

Leave my friends out of this!

Applications are looking to access more and more personal information and activity.

See the circled areas in the associated diagram.  I have whited out the application in this example and to be sure, there are more than one such application.  I worry because I actually do read what these pop-ups say.  I want to know what I’m giving applications access to and based on the value of the app, I decide if I want to grant such access.  From time to time I even go back and prune the list of applications that I have been access to my Facebook and Twitter accounts if I’m no longer using the app.

What I worry about are my less techy Facebook friends who are less likely to understand the implications of granting access to their Facebook account.  This was not something I used to lose sleep over, but given examples such as the one provided, I realize that we all should be concerned.  Using the example provided, if one of my Facebook friends accepts the request for permission the application can access my check-ins and my information.  It’s one thing for me as an individual to release control of my information. It’s quite another for my friends to be tricked into granting access to information I have “protected”.

Nothing put into a web browser is secure

Of course we know that nothing is secure on the Internet, but sometimes we need a reminder.  Let this example be your reminder today.

Taking it too far

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My recent forays into the role of early adoptors on innovation uncovered a gem.  In 1999 Tom Creed of St. John University entitled Confessions of an Eary Adopter.

Review these 7 steps, do you need an Innovation Intervention?

7 Symptoms of Early Adoption Syndrome

Symptom #1 – lack of impulse control in the presence of new technologies

Symptom #2 – being in denial about the psychic costs

Symptom #3 – inability to focus on important variables

Symptom #4 – anticipation inflates expectations beyond reason

Symptom #5 – Loss of objectivity, in the moment, everything you do is brilliant

Symptom #6 – The obession becomes a financial burden

Symptom #7 – You are more enthralled with the workings of the technology than what it actually accomplishes

Photo credit Pixomar @ freedigitalphotos.net

SocialMovr

SocialMovr is a new blog focused on the measurement, management and monitoring of social influence.  On this blog I’ll look at the major players in this space.  he first set of posts will evaluate four startups that are developing methods of measuring social influence.  I’ll score THEM just for fun using my very own proprietary algorithm.

http://SocialMovr.posterous.com

photo credit renjith krishnan @ freedigitalphotos.net

Top 4 Market News Apps

In working on another post I found what I think are the top multi-platform market news apps available.  If you need to know what’s going on with the markets, look no further.

In reality, the best mobile market app for you is dependent on your favorite news source.  For example, if you’re a Bloomberg devotee you’ll probably like their app best.

Bloomberg

[iPad, iPhone, Blackberry, Android, Nokia]

Features: Markets, News, Stock tracker and stock finder

Description: Breaks out market into four categories: equities, bonds, commodities and currences making it easy to focus on market interests.  Granular controls give the viewer ability to track ~36 news categories including from market, sector, topical and country.

Daily Finance

[iPhone, Blackberry, Android]

Features: Indicies, News, Movers, Stock tracker and quotes

Description: An AOL property, Daily Finance pulls in news from the AP.  Synchronizes (and requires) an AOL account.

Wall Street Journal

[iPad, iPhone, Android, Blackberry

Features: 7 most recent newspapers, saved articles, stock watcher.

Description: Allows reader to read the WSJ as they normally would be it clicking through articles or navigating to sections.

Notes: Preloads some pages making reducing the overall load times

Financial Times

[iPad, iPhone, Android – Galaxy Tab]

Features: Includes: Front page, Companies, UK, Workld, Markets, Lex, Comment, Management, Personal Finance, Life & Arts, Markets Data

Description: Allows reader to read the FT as they normally would be it clicking through articles or navigating to sections.
Notes: Application tries to manage performance providing default option to download stories in the background only while on a wi-fi network.

photo credit jscreationzs @ freedigitalphotos.net

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