–
My friend asked me what was good for financial firms at the South by Southwest Interactive conference. There are many interesting activities, but here are my top 5.
–
1. Slaying the Four Horsemen of the Social Media Apocalypse
3. Measuring Social Media – Let’s get serious
4. Socially Regulated: Social Media in Regulated Industries
5. Marrying for Money: ROI of Relationships
See you there? Hit me up at @iamreff
The always insightful Jeremiah Owyang recently wrote a great post called, Klout for Business: A Useful Metric –but an Incomplete View of Your Customer. klout has been executing well, it recently landed Series B funding and is generating a lot if interest in social influence measurement. Jeremiah points to why a single score is an incomplete (and potentially harmful) measurement. But it begs the question, “How can a score best be used today?”
Weigh in by voting or by adding other options in the comments field.
[poll id=”4″]
photo credit renjith krishnan @ freedigitalphotos.net
Facebook has the growth. Facebook has the eyeballs.Â
More and more apps are looking access a users Facebook account. I have no problem with that. An individual is responsible for deciding what level of privacy and sharing they are comfortable with.Â
Applications need/want access to our data so they can provide the best and relevant experience for users of their (usually free) services .
Applications are looking to access more and more personal information and activity.
See the circled areas in the associated diagram. I have whited out the application in this example and to be sure, there are more than one such application. I worry because I actually do read what these pop-ups say. I want to know what I’m giving applications access to and based on the value of the app, I decide if I want to grant such access. From time to time I even go back and prune the list of applications that I have been access to my Facebook and Twitter accounts if I’m no longer using the app.
What I worry about are my less techy Facebook friends who are less likely to understand the implications of granting access to their Facebook account. This was not something I used to lose sleep over, but given examples such as the one provided, I realize that we all should be concerned. Using the example provided, if one of my Facebook friends accepts the request for permission the application can access my check-ins and my information. It’s one thing for me as an individual to release control of my information. It’s quite another for my friends to be tricked into granting access to information I have “protected”.
Of course we know that nothing is secure on the Internet, but sometimes we need a reminder. Let this example be your reminder today.
–
My recent forays into the role of early adoptors on innovation uncovered a gem. In 1999 Tom Creed of St. John University entitled Confessions of an Eary Adopter.
Review these 7 steps, do you need an Innovation Intervention?
Symptom #1 – lack of impulse control in the presence of new technologies
Symptom #2 – being in denial about the psychic costs
Symptom #3 – inability to focus on important variables
Symptom #4 – anticipation inflates expectations beyond reason
Symptom #5 – Loss of objectivity, in the moment, everything you do is brilliant
Symptom #6 – The obession becomes a financial burden
Symptom #7 – You are more enthralled with the workings of the technology than what it actually accomplishes
Photo credit Pixomar @ freedigitalphotos.net
SocialMovr is a new blog focused on the measurement, management and monitoring of social influence. On this blog I’ll look at the major players in this space. he first set of posts will evaluate four startups that are developing methods of measuring social influence. I’ll score THEM just for fun using my very own proprietary algorithm.
http://SocialMovr.posterous.com
photo credit renjith krishnan @ freedigitalphotos.net