Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing. This is the last post in a series of four posts.

In the first post in this series we considered what Marketing doesn’t know about IT. In the second post we looked at the flip side. In the third post we looked at the similarities between the two departments. In the final post we’ll look at why these two are bound at the hip.

Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing. This post is the third in a series of four posts.

In the first post in this series we considered what Marketing doesn’t know about IT. In the second post we looked at the flip side. In this post we’ll consider the similarities between IT & Marketing.

Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing. This post is the second in a series of four posts.
In the first post in this series we considered what Marketing doesn’t know about IT. Here are 4 things IT doesn’t know Marketing.

Users, that’s what IT calls customers, tend to think of IT as what they see on the monitor (Outlook, Word, browser, business apps), but so much more goes into providing services including disaster planning, security, documentation, auditing, training, support, reporting, network management, disk storage, vendor management, IT operations systems (ITIL), expense management … the list goes on and on. I offer four things that Marketing doesn’t know about IT.