Author's posts

How Zagat fits into Google’s mobile lifecycle

What’s behind Google’s acquisition of Zagat? I think its yet another piece in Google’s mobile lifecycle.

Push Big Ideas Out. Draw Audiences In.

Where does Digital & Traditional Marketing intersect? Probably one of the biggest areas of confusion for marketers working to understand digital marketing is “how does digital marketing fit in with traditional marketing?“  Actually the questions don’t come that way they sound more like: Do we need a Facebook page? Does social media mean we should …

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5 Marketing Technology stories you might have missed 9-3-11

Too busy snacking on BBQ this Labor Day weekend to give a hoot about Marketing Technology? Enough of that! Here are 5 Marketing Technology stories you might have missed. 1. Pound-for-pound, Pandora ads now worth more than radio [link] On a phone call with investors and analysts after the stock market closed on Thursday afternoon, Pandora …

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Sept Poll: What blogging platform do you use?

There are many, many options available to those that want to share an opinion ranging from free and simple to….well, inexpensive and involved.  I’m tracking some of the most popular platforms. If I missed the one you use please add it in the comments. – [poll id=”12″] image credit Salvatore Vuono

What Makes A Community Successful?

Unfortunately I couldn’t join #IMChat, but I learned a lot from seasoned Community Managers.  Review this wrap up to hear what some of the best and brightest are doing. Topics covered are outlined in Melissa Parrish’s blog post and cover: What is the main purpose of your community (customer support, product ideation, thought leadership, etc.)? …

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