Here are 5 Marketing Technology stories you might have missed. This week: two devices, Google Analytics, Marketing statisticians and how B2B Marketers can garner additional resources. 1. iPhone 5 announcement next week On Tuesday Apple will announce their new iPhone(s). What makes the announcement so interesting is the secrecy and rumors surrounding the release. Check …
Instead of doing the regular “5 stories you might have missed”, I’m focusing on the recent changes to Google+ and Facebook. There is just too much going on to ignore. This update brings you up to speed on what happened in the last two weeks or so. Google+ may be at beginning of lifecycle, but …
Here are 5 Marketing Technology stories you might have missed. 1. Google releases Google+ API [link] Google+ finally published an API to allow applications to interface with it. MY TAKE: Although I work to post the right content to the right audience, applications like Hootsuite & Tweetdeck allow users to manage their social conversation with …
Here are 5 Marketing Technology stories you might have missed. 1. Only 1 in 10 smartphone users use a check in service like Foursquare / Gowalla [link] Interesting that 25% of Latino smartphone owners using geosocial services. This matches up with their research showing that minorities use twitter more than whites. Other Pew findings: only …
Too busy snacking on BBQ this Labor Day weekend to give a hoot about Marketing Technology? Enough of that! Here are 5 Marketing Technology stories you might have missed. 1. Pound-for-pound, Pandora ads now worth more than radio [link] On a phone call with investors and analysts after the stock market closed on Thursday afternoon, Pandora …