Marketers that want to adopt social selling need to use the channel within the norms of social media. Social media is a hands-on, personal medium. Provide employees with guidance, then set them free.
Day 2 of Forresters eBusiness & Strategy conference (#forrforum) is focused on helping digital leaders to discover strategies and tactics they can bring back to the office to progress their companies objectives.
Day 1 of Forresters eBusiness & Strategy conference (#forrforum) is focused on helping digital leaders to discover strategies and tactics they can bring back to the office to progress their companies objectives.
Day zero at Forrester’s eBusiness & Business Strategy conference (#forrforum) is focused on customer experience. What follows is my recap of the Marketing Leadership experience discussions.