I’m trying something new this month. I’m focusing all of my energy on one topic: Location Based Services (LBS). In October, I’m looking to answer the fundamental questions about LBS. Such as: Questions about Location Based Services? What is the most important thing Marketers should know about LBS? What does it take to execute a …
Here are 5 Marketing Technology stories you might have missed. 1. Only 1 in 10 smartphone users use a check in service like Foursquare / Gowalla [link] Interesting that 25% of Latino smartphone owners using geosocial services. This matches up with their research showing that minorities use twitter more than whites. Other Pew findings: only …
What’s behind Google’s acquisition of Zagat? I think its yet another piece in Google’s mobile lifecycle.
On Foursquare I have: 1,700 checkins, 41 badges and 11 mayorships. I’ve met new friends using the app and I keep in touch with many other friends through viewing and commenting on their checkins. Nonetheless it still feels like early days with LBS. New applications continue to come to market, existing applications are adding checkin …
I’ve been evaluating Foursquare’s Ping feature that I recently uncovered in the Android release. In this post I’ll describe Foursquare’s Ping, what I like and what I would change. Foursquare’s Ping The problem with most LBS apps is that checking in is a solo event. Yes, you can notify friends of your location via the in app …