MMA Issues Whitepaper on Mobile Location Based Services Marketing No, MMA does not stand for Mixed Martial Arts – at least not in this case. If you’re the dig-deep, fact-finding type you’ll love this resource published by the Mobile Marketing Association. The whitepaper has great info including: Contents: Location Based Marketing definition Global Adoption of …
12 Location Based Services news stories you don’t want to miss LBS news you can use: Google Developing Opt-Out for Wi-Fi Location-Based Services Austin-based Gowalla retooling to function as a travel guidebook Location based mobile services increase in popularity Intel to Acquire Location-based Services Company Telmap Silverpop buys into the LBS market Lessons learned from …
In this month’s quest to pull back the covers on Location Based Services, I was lucky enough to score an interview with John Vajda, Product Manager at Untappd, a social network for beer enthusiasts (I’m here on Untappd so friend up!) What I like about how Untappd uses LBS is location is part of the …
Here are 5 Marketing Technology stories you might have missed. This week: iPhone 5, LinkedIn Company pages, Google+ business profiles, smartphones and SMS campaigns. 1. This is Why Apple Didn’t Announce The iPhone 5 [link] It’s the hardware silly. It appears Apple wants the iPhone 5 to support 4G network speeds. The current available 4G …
You can tell the infographic is dead because I’m featuring two in a row. I always was a late bloomer. More surprises! When I reviewed the Pew Research study on location based services (and the study on twitter), I was surprised to see how popular the services are with people of color. I’m interested in …