In Depth: LBS whitepaper from Mobile Marketing Association

MMA Issues Whitepaper on Mobile Location Based Services Marketing

No, MMA does not stand for Mixed Martial Arts – at least not in this case. If you’re the dig-deep, fact-finding type you’ll love this resource published by the Mobile Marketing Association. The whitepaper has great info including:


  • Location Based Marketing definition
  • Global Adoption of LBS
  • LBS Opportunity study
  • Business Considerations
  • Privacy concerns.

Dig in here:

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