MMA Issues Whitepaper on Mobile Location Based Services Marketing

No, MMA does not stand for Mixed Martial Arts – at least not in this case. If you’re the dig-deep, fact-finding type you’ll love this resource published by the Mobile Marketing Association. The whitepaper has great info including:

Contents:

• Location Based Marketing definition
• Global Adoption of LBS
• LBS Opportunity study
• Business Considerations
• Privacy concerns.

Dig in here: