In this month’s quest to pull back the covers on Location Based Services, I was lucky enough to score an interview with John Vajda, Product Manager at Untappd, a social network for beer enthusiasts (I’m here on Untappd so friend up!) What I like about how Untappd uses LBS is location is part of the …
Here are 5 Marketing Technology stories you might have missed. This week: iPhone 5, LinkedIn Company pages, Google+ business profiles, smartphones and SMS campaigns. 1. This is Why Apple Didn’t Announce The iPhone 5 [link] It’s the hardware silly. It appears Apple wants the iPhone 5 to support 4G network speeds. The current available 4G …
You can tell the infographic is dead because I’m featuring two in a row. I always was a late bloomer. More surprises! When I reviewed the Pew Research study on location based services (and the study on twitter), I was surprised to see how popular the services are with people of color. I’m interested in …
This Mashable infographic on location based services fascinates me in some respects: What’s surprising: 90% of LBS Early Adopters were using Facebook Places, yet Facebook down played LBS. It took Places off the market but reintroduced check-ins by integrating it into a social status. “Checking into <place> with <these guys>”. What’s not surprising: Early adopters …
There are so many check in apps that you can spend more time checking in to a restaurant than actually eating a meal. I pretty much stick with Foursquare but I do use Facebook if I’m with “Facebook friends”. I’m also interested in trying LevelUp. What LBS check-in apps do you use? Select all that …