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These 5 marketing technology stories were curated the week of Oct 29th, 2011. This week: impact of iOS5 on publishers, using email to drive WOM, and a double dose of social tactics.
Location Based Services Ecosystem | The Big Picture
Asif R Khan, Founder & President of The LBMA on how to connect LBM to other marketing channels using outdoor display as an example.
Peter Rovick goes in depth in this recent study of LBS including: deals, loyalty, family tracking, spot networking and more.
Some yummy goodies this week: ice cream, Dynamic Search Ads from Google and TWO LBS BONUS links!
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