Vital Statistics for B2B Marketers

Credit Earnest Agency

Making your corporate website relevant

Great presentation showing a logical progression (or options) of social integration with a corporate site.

View more presentations from Jeremiah Owyang.

The Social Media Anxiety Epidemic

In the past two months I’ve seen an anxeity at both technical and marketing conferences.  Many attendees share a similar affliction – Social Media Anxiety.  People fear that they are behind the social media curve.  They fear their competitors are ahead of them and that they are in “catch up” mode.  Conference dinner discussions continue to center on, “what is your social media strategy?” 

While we may be at different levels of social media awareness, no one has a lock on “what to do” – things are moving too fast.  Social media continues to morph and we’re all in catch up mode – always.  New technology keeps popping up and we continue to evaluate and make go/no-go decisions.  For example, how many people have figured out how to leverage Foursquare/Gowalla/Yelp for their brand?

Don’t freak.  Don’t fear. Do…

  1. Define your social media goals focusing on listening and message
  2. Put together your social media team
  3. Define your strategy
  4. Try, test and measure
  5. Keep adapting

Portal sourcing diagram

Lots of discussion on the cloud and open source (liferay), here’s how I’m seeing the tradeoffs this morning.  Please critique in your comments.

Tweeting/blogging from Gartner PCC

Just a heads up that I will be at Gartners Portals, Content & Collaboration Summit in lovely downtown Baltimore.

You’re welcome to follow my tweets live.

If the mood strikes, I may also ustream.

If you’re there too let’s collaborate on a pint of beer.

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