Recently Chris Brogan did a post on Managing Social Presence where he ended the post by asking want others want in a presence management dashboard. I’m adding my list of wants to those offered by those in the comments to Chris’ post.
As with everything, tracking and attributing campaign results are difficult, especially when it comes to direct mail. QR codes provide an opportunity to link direct mail efforts to digital platforms, but unless efforts are well thought out, results can be difficult to measure.