This Mashable infographic on location based services fascinates me in some respects: What’s surprising: 90% of LBS Early Adopters were using Facebook Places, yet Facebook down played LBS. It took Places off the market but reintroduced check-ins by integrating it into a social status. “Checking into <place> with <these guys>”. What’s not surprising: Early adopters …
There are so many check in apps that you can spend more time checking in to a restaurant than actually eating a meal. I pretty much stick with Foursquare but I do use Facebook if I’m with “Facebook friends”. I’m also interested in trying LevelUp. What LBS check-in apps do you use? Select all that …
I’m trying something new this month. I’m focusing all of my energy on one topic: Location Based Services (LBS). In October, I’m looking to answer the fundamental questions about LBS. Such as: Questions about Location Based Services? What is the most important thing Marketers should know about LBS? What does it take to execute a …
During #ims11 I had the pleasure of meeting a few members of the Blue Train Team and I was able to convince Steffan Berelowitz, Conductor & CEO, to jump in front of the camera. I wish I had asked them about the name, “What’s with the train theme? Isn’t that sort of 1910?” but I …
What’s behind Google’s acquisition of Zagat? I think its yet another piece in Google’s mobile lifecycle.