Category: Technology

What did you miss? Location Based Services Wrap

During Oct 2011, refford.com focused on location based services and location based marketing.

5 Marketing Technology stories you might have missed 10-29-11

These 5 marketing technology stories were curated the week of Oct 29th, 2011. This week: impact of iOS5 on publishers, using email to drive WOM, and a double dose of social tactics.

Location Based Services Ecosystem | The Big Picture

Location Based Services Ecosystem | The Big Picture

Bridging The Gap – Multi-channel Location Based Marketing

Asif R Khan, Founder & President of The LBMA on how to connect LBM to other marketing channels using outdoor display as an example.

In Depth: Location Based Services – Mobile Apps

Peter Rovick goes in depth in this recent study of LBS including: deals, loyalty, family tracking, spot networking and more.

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