I was inspired to do another post on social influence measurement after seeing klout get trashed on a few sites. I understand why people argue against it, but I think it’s helpful to look at it from all sides. The post ran long so I’m running in a series: The Good, the Bad and the …
Instead of doing the regular “5 stories you might have missed”, I’m focusing on the recent changes to Google+ and Facebook. There is just too much going on to ignore. This update brings you up to speed on what happened in the last two weeks or so. Google+ may be at beginning of lifecycle, but …
1. Use technology to support a market differentiation strategy Be focused and committed to one ideal and you will stand out. Too many companies are racing towards sameness with an arms race of copy-cat features. It’s difficult to build brand affinity if customers can’t tell you a part. Examples that come to mind are LBS …
Day 1 morning notes Day 1 afternoon notes Day 2 morning notes Uncovering The Science Behind Viral Marketing with David Skok Best business model is low cost of customer acquisition (COCA) and high lifetime value (LTV) The viral loop: customer sees your app –> tries it –> decides whether to share –> creates and invitation …
Day 1 morning notes Day 1 afternoon notes The Art of Enchantment with Guy Kawasaki [important]Three pillars of Enchantment = likability, trustworthiness, quality[/important] Achieve Likability Dress for a tie Under-dressing = “I don’t respect you†Over-dressing “I am better than you†Equal-dressing “we’re peers†Make a Duchenne smile – uses both eyes and mouth …