Jay Baer’s story Is Twitter Massively Overrated? put it in a way that finally made sense for me. If Facebook is vanilla ice cream, then Twitter is IPA beer. Of course I had heard the statistics Jay mentions but I hadn’t been able to put my finger on what the meaning was. Certainly Facebook has …
Category: Social Media
March poll wrap: social influence measurement _IS_ an indicator of influence
Last month’s poll asked, “What is the best use of social influence measurement?” The results were as follows: Quick take on an individuals influence (44%) Track Marketing campaign efforts (22%) It’s completely without merit (22%) “First pass” metric used to discover potential influencers (12%) It’s early days on social influence measurement and the consisent thought …
Where does group messaging fit in?
Okay, the last post was a lame attempt at an April Fools joke. I don’t think group messaging (aka group texting) will replace email, but it is an interesting development. In thinking about how to use group messaging I created this diagram. In order to know where group messaging fit in it was useful to map …