I’ve seen a ton of New Year Marketing Resolutions and this is by far my favorite. The post features 16 great reminders for Marketing Technologists most importantly -Â it’s not about the tech! Focus on customer needs and experiences. Reduce buying friction. Solve customer problems. Lastly, have an omnichannel approach to marketing to be sure you’re …
Social Media is no longer the darling it was just five years ago. It’s growing up. Changing and becoming truly valuable.
This excellent post by Jay Baer rings quite true. Â I recently discussed this phenomenon with colleagues – no one is on Twitter except the brands. All the “social” has left Twitter and all that remains is the “media.” It makes me wonder what could turn the tide for Twitter? Social Threads One of the larger …
Turned out to be a surprisingly great ride considering I spent the day yesterday on an all day craft beer pub crawl to support Pan Mass Challenge riders. Buckhill Downhill PR’d this ride. That’s my riding buddy John C in front of me. End of Ride Downhill This was just about the end …
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