Tag: Leadership

4 things IT doesn’t know about Marketing

Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing. This post is the second in a series of four posts.
In the first post in this series we considered what Marketing doesn’t know about IT. Here are 4 things IT doesn’t know Marketing.

4 things Marketing doesn’t know about IT

Users, that’s what IT calls customers, tend to think of IT as what they see on the monitor (Outlook, Word, browser, business apps), but so much more goes into providing services including disaster planning, security, documentation, auditing, training, support, reporting, network management, disk storage, vendor management, IT operations systems (ITIL), expense management … the list goes on and on. I offer four things that Marketing doesn’t know about IT.

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