Peter Rovick goes in depth in this recent study of LBS including: deals, loyalty, family tracking, spot networking and more.
Tag: LBS
5 Marketing Technology stories you might have missed 10-22-11
Some yummy goodies this week: ice cream, Dynamic Search Ads from Google and TWO LBS BONUS links!
Roamz: where LBS data comes to you
Roamz, a new LBS app, aggregates hyper-local info and tells you what is going on around you in real time.
Q&A With The Authors of Location Based Marketing for Dummies
The authors of Location Based Marketing for Dummies, Aaron Strout and Mike Schneider, on what LBS means to Marketers.
In Depth: LBS whitepaper from Mobile Marketing Association
MMA Issues Whitepaper on Mobile Location Based Services Marketing No, MMA does not stand for Mixed Martial Arts – at least not in this case. If you’re the dig-deep, fact-finding type you’ll love this resource published by the Mobile Marketing Association. The whitepaper has great info including: Contents: Location Based Marketing definition Global Adoption of …