Tag: Forrester

5 Take-Aways From Day 1 @ #FCIF12

Cool --> Critical

5 things I learned at #FCIF12 (and the one thing that was missing)

5 Marketing Technology stories you might have missed 3-31-12

Stories This Week: SEO basics, social ad spending is growing, Microsoft will lose desktop space to Apple & Google, improving email deliverability, interview with a uber-Marketing Technologist and boosting CTR through personalized offers.

Next up on #IMChat – Social influence measurement

– Please join me, Zach N. Hofer-Shall, Sarah Glass, Suresh Susara and David Deal this Tuesday, May 17th at 2:00 eastern for the next #IMChat.  The topic will be social influence measurement. Here is Zach’s post on the event. – Details #IMChat is a weekly online chat focused on Interactive Marketing topics It’s every Tuesday …

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How Can Marketing Start Innovating?

George Colony’s keynote challenged Marketers to step up and innovate.  Perhaps it’s easier said than done.  So how can Marketing Leaders get to it? Kraft’s Dana Anderson had the best advice, “everything is a pilot”.  Why?  Because no one gets in trouble if a pilot fails.  People don’t freak out about pilots.  Even better than …

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Marketing, It’s Time to Innovate

George Colony did a great job at the 2011 Forrester Marketing Forum describing what CEO’s want from their CMO.  I was really encouraged by his presentation, because it’s what I want too. George’s keynote presentation was titled, “5 Counterintuitive Things CEOs Want From CMOs” 1. Be a champion for innovation Don’t allow the innovation process …

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