Category: Location Based Services

Topic covers LBS Marketing

Location Based Services Infographic Review

This Mashable infographic on location based services fascinates me in some respects: What’s surprising: 90% of LBS Early Adopters were using Facebook Places, yet Facebook down played LBS. It took Places off the market but reintroduced check-ins by integrating it into a social status. “Checking into <place> with <these guys>”. What’s not surprising: Early adopters …

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Oct Poll: What LBS check-in apps do you use?

There are so many check in apps that you can spend more time checking in to a restaurant than actually eating a meal.  I pretty much stick with Foursquare but I do use Facebook if I’m with “Facebook friends”.  I’m also interested in trying LevelUp. What LBS check-in apps do you use? Select all that …

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Focusing on location based services

I’m trying something new this month. I’m focusing all of my energy on one topic: Location Based Services (LBS).  In October, I’m looking to answer the fundamental questions about LBS. Such as: Questions about Location Based Services? What is the most important thing Marketers should know about LBS? What does it take to execute a …

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