Location based services such as Foursquare/Gowalla/Whrll/Places/SCVNGR continue their relatively slow adoption rate. Some see it as an important precursor to social shopping, yet some are worried about security or just don’t see why they should spend time with these apps.
Jay Baer’s story Is Twitter Massively Overrated? put it in a way that finally made sense for me. If Facebook is vanilla ice cream, then Twitter is IPA beer. Of course I had heard the statistics Jay mentions but I hadn’t been able to put my finger on what the meaning was. Certainly Facebook has …
George Colony’s keynote challenged Marketers to step up and innovate. Perhaps it’s easier said than done. So how can Marketing Leaders get to it? Kraft’s Dana Anderson had the best advice, “everything is a pilotâ€.  Why?  Because no one gets in trouble if a pilot fails.  People don’t freak out about pilots. Even better than …
Last month’s poll asked, “What is the best use of social influence measurement?” The results were as follows: Quick take on an individuals influence (44%) Track Marketing campaign efforts (22%) It’s completely without merit (22%) “First pass” metric used to discover potential influencers (12%) It’s early days on social influence measurement and the consisent thought …
George Colony did a great job at the 2011 Forrester Marketing Forum describing what CEO’s want from their CMO. I was really encouraged by his presentation, because it’s what I want too. George’s keynote presentation was titled, “5 Counterintuitive Things CEOs Want From CMOs†1. Be a champion for innovation Don’t allow the innovation process …