Roamz, a new LBS app, aggregates hyper-local info and tells you what is going on around you in real time.
Category: Marketing
Q&A With The Authors of Location Based Marketing for Dummies
The authors of Location Based Marketing for Dummies, Aaron Strout and Mike Schneider, on what LBS means to Marketers.
5 Marketing Technology stories you might have missed 10-15-11
Here are 5 Marketing Technology stories you might have missed. A startup is out to kill captcha (yay!), iOS 5 can mung your iDevice and 3 other hot Marketing Technology stories. 1. Startup Replaces Captchas With Brand Messages for Better Web Advertising [link] Solve Media is working to turn captcha (what is captcha?) into advertising …
In Depth: LBS whitepaper from Mobile Marketing Association
MMA Issues Whitepaper on Mobile Location Based Services Marketing No, MMA does not stand for Mixed Martial Arts – at least not in this case. If you’re the dig-deep, fact-finding type you’ll love this resource published by the Mobile Marketing Association. The whitepaper has great info including: Contents: Location Based Marketing definition Global Adoption of …
12 Location Based Services news stories you don’t want to miss
12 Location Based Services news stories you don’t want to miss LBS news you can use: Google Developing Opt-Out for Wi-Fi Location-Based Services Austin-based Gowalla retooling to function as a travel guidebook Location based mobile services increase in popularity Intel to Acquire Location-based Services Company Telmap Silverpop buys into the LBS market Lessons learned from …