In addition to the traditional monetary (products, spend, portfolio) based mechanism of measuring customer value , Wunderman is suggesting a more complete valuation of the customer to include influence and engagement.
At this weeks Forrester Consumer Forum I attended the Customer Intelligence Leadership board and had an opportunity to hear Joe Stanhope & Suresh Vittal present a case for “Intelligence-Powered CRM.”  The central thesis is that applying Customer Intelligence (CI) to Customer Relations Management (CRM) increases the likelihood of successful implementation. Forrester defines CRM as a …
This is a quick update to my recent klout post. klout requires users to manually update their klout score. As you can see here, you need to click to refresh. I don’t feel klout goes out of its way to make that clear. If I had to guess, I’d bet they are working to make …
I’ve been evaluating Foursquare’s Ping feature that I recently uncovered in the Android release. In this post I’ll describe Foursquare’s Ping, what I like and what I would change. Foursquare’s Ping The problem with most LBS apps is that checking in is a solo event. Yes, you can notify friends of your location via the in app …
