Marketing Technology Stories you might have missed
MT5 Edition: Â #38
Stories This Week: Google+ still sux, future of Facebook, new SEO metrics, Google’s new mobile strategy, a business plan for Pinterest
1. New Google+ Study Reveals Minimal Social Activity, Weak User Engagement
[FastCompany] A report by RJ Metrics shows that Google+ is a “Ghost Town.” While Google complained that the report was flawed because it didn’t count private messages, it doesn’t look good for the social networking service.
Â My Take: Google+ has actually has a lot going for it. The ability to postÂ publicly andÂ privately, awesome video conferencing, photo editing, etc. Â What it lacks is an Application Programming Interface. Without an API, developers cannot share content to Google+. What does it mean to users? You can’t share from Hootsuite, Tweetdeck, Buffer, Instagram, etc. Â When Google releases an API, Twitter will may have a real challenger on its hands.
2. Will Facebook be an Internet Behemoth in 10 Years?
[AdAge] Interesting take on previous internet “monsters.” Did you know inÂ 2000 AOL was valued at $150 billion? Will Facebook be the next AOL or will it live up to it’s lofty market capitalization?
My Take: With global dominance and somewhat limited opportunities for new growth (is it going to charge users?) where will growth come from? Â Potentially it could compete with LinkedIn for professional networking but that doesn’t seem like an easy battle. I feel like the IPO was mostly a payoff for early investors. I struggle to see why Facebook is a good buy at a 100:1 P/E ratio. Then again, don’t take valuation advice from me. I thought Apple peaked in 2003 – then they released the iPhone.
3. Trust Flow & Citation Flow, New Link Metrics
[icrossing]Â Majestic SEOÂ announcedÂ two new link metrics, Citation Flow and Trust Flow, for measuring the perceived quality of a domain, subdomain or page.
My Take: SEO measurement isn’t my speciality, but I like the idea of an easy to read and understand measurement.
4. Google Finally Gets Serious About Mobile Hardware
[WSJ] GoogleÂ s shifting its strategy for its Android mobile operating system, in a bid to create a united front with smart phone and tablet makers to take on rivals like AppleÂ and prevent wireless carriers from controlling the devices.
My Take: This had to happen for several reasons:
- Google has lost control over the Android brand and some expect they will shift their mobile branding efforts away from Android and towards “Nexus”.
- The marketing of Google phones is too fractured for a customer to figure out. What’s a high-end Android phone? What’s a value phone? Currently they make it too hard for customers to buy their product.
- There is no cachÃ©Â to owning a Google phone; it’s still a good phone with excellent features (with a few issues like battery life and lag) but it’s the Rodney Dangerfield of mobile. You kids can go look up Rodney Dangerfield now.
- The fractured hardware specs makes developers reticent to develop apps for Android, this shift only addresses this concern mildly.
5. Confirmed: Pinterest Taking $100m For E-commerce Play
[PaidContent] Here are the important points:
- Rakuten invested $100m in Pinterest
- At a reported $1.5b valuation
- The goal is to connect curation with commerce
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