During #ims11 I had the pleasure of meeting a few members of the Blue Train Team and I was able to convince Steffan Berelowitz, Conductor & CEO, to jump in front of the camera. I wish I had asked them about the name, “What’s with the train theme? Isn’t that sort of 1910?” but I do like how they fully commit to that image in their branding. From their business cards to their cute blue train icon, they’re all about getting there on time.
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