Marketing vs. IT: How to end the Bloodshed

Bottom line up front: Rob Brosnaro and I would love it if you would vote on our South by Southwest panel submission.  Comment and vote here:

Our panel is going after the friction between corporate Marketing and IT teams.  We will answer the following questions:

  1. What factors causing friction between IT & Marketing?
  2. What are the commonalities between IT & Marketing?
  3. What are the models for IT and Marketing integration?
  4. What is a Marketing Technology Officer?
  5. What might the future hold for this issue?

To start the conversation we’re asking Marketers:

[warning]What drives you crazy about IT?[/warning]



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