Tag: data

5 Marketing Technology stories you might have missed 11-12-11

By John Refford in Marketing, Technology

These 5 marketing technology stories were curated the week ending Nov 12th, 2011.
This FREE BEER edition covers: what’s next in LBS, people love/hate brands on Social Media, privacy management (not as boring as it sounds)…oh yeah, and free beer.

B2B, data, facebook, LBS, Social Media, twitter, weekly
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The 4 Cs of Intelligence-Powered CRM

By John Refford in Marketing, Technology

At this weeks Forrester Consumer Forum I attended the Customer Intelligence Leadership board and had an opportunity to hear Joe Stanhope & Suresh Vittal present a case for “Intelligence-Powered CRM.”Â Â The central thesis is that applying Customer Intelligence (CI) to Customer Relations Management (CRM) increases the likelihood of successful implementation. Forrester defines CRM as a …

CRM, data, Forrester
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Tag: data

5 Marketing Technology stories you might have missed 11-12-11

The 4 Cs of Intelligence-Powered CRM

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