Location Based Services Ecosystem | The Big Picture
Category: Topics
Bridging The Gap – Multi-channel Location Based Marketing
Asif R Khan, Founder & President of The LBMA on how to connect LBM to other marketing channels using outdoor display as an example.
In Depth: Location Based Services – Mobile Apps
Peter Rovick goes in depth in this recent study of LBS including: deals, loyalty, family tracking, spot networking and more.
Roamz: where LBS data comes to you
Roamz, a new LBS app, aggregates hyper-local info and tells you what is going on around you in real time.
Q&A With The Authors of Location Based Marketing for Dummies
The authors of Location Based Marketing for Dummies, Aaron Strout and Mike Schneider, on what LBS means to Marketers.