I’m trying something new this month. I’m focusing all of my energy on one topic: Location Based Services (LBS). In October, I’m looking to answer the fundamental questions about LBS. Such as: Questions about Location Based Services? What is the most important thing Marketers should know about LBS? What does it take to execute a …
Here are 5 Marketing Technology stories you might have missed. This week: two devices, Google Analytics, Marketing statisticians and how B2B Marketers can garner additional resources. 1. iPhone 5 announcement next week On Tuesday Apple will announce their new iPhone(s). What makes the announcement so interesting is the secrecy and rumors surrounding the release. Check …
I was inspired to do another post on social influence measurement after seeing klout get trashed on a few sites. I understand why people argue against it, but I think it’s helpful to look at it from all sides. The post ran long so I’m running in a series: The Good, the Bad and the …
Instead of doing the regular “5 stories you might have missed”, I’m focusing on the recent changes to Google+ and Facebook. There is just too much going on to ignore. This update brings you up to speed on what happened in the last two weeks or so. Google+ may be at beginning of lifecycle, but …
During #ims11 I had the pleasure of meeting a few members of the Blue Train Team and I was able to convince Steffan Berelowitz, Conductor & CEO, to jump in front of the camera. I wish I had asked them about the name, “What’s with the train theme? Isn’t that sort of 1910?” but I …