The always insightful Jeremiah Owyang recently wrote a great post called, Klout for Business: A Useful Metric –but an Incomplete View of Your Customer. klout has been executing well, it recently landed Series B funding and is generating a lot if interest in social influence measurement. Jeremiah points to why a single score is an incomplete (and potentially harmful) measurement. But it begs the question, “How can a score best be used today?”
Weigh in by voting or by adding other options in the comments field.
[poll id=”4″]
photo credit renjith krishnan @ freedigitalphotos.net