Where does Digital & Traditional Marketing intersect? Probably one of the biggest areas of confusion for marketers working to understand digital marketing is “how does digital marketing fit in with traditional marketing?“Â Actually the questions don’t come that way they sound more like: Do we need a Facebook page? Does social media mean we should …
In the past two months I’ve seen an anxeity at both technical and marketing conferences. Many attendees share a similar affliction – Social Media Anxiety. People fear that they are behind the social media curve. They fear their competitors are ahead of them and that they are in “catch up” mode. Conference dinner discussions continue to center on, …