Marketing Technology Stories you might have missed
MT5 Edition: #45
Stories This Week: Amazon aims to become retail, Google+ redefines +1, Facebook’s creepy goes to 11, a new LinkedIn design and Marketers shun Facebook.
Back after a week off. Hope your fourth of July was a blast.
1. How Amazonâ€™s ambitious new push for same-day delivery will destroy local retail
2. Launching Google +1 Recommendations Across the Web
[Google] Google +1 recommendations can now be viewed within a site such that you can know if your friends liked a product or page on a site.
My Take: Google+ just reinvented the Facebook >Like<. Â Congrats. Welcome to the 2009 party. Â As Google+ increases it’s functionality, I continue to use it. The fact that “+1’ing” a page actually has relevance, beyond search, shows that Google is still figuring out how to fully execute their social platform.Â
3. Facebook Considers Mobile Ads That Know What You’re Doing
[MIT] Last week Google announced “Google Now” and attempt to provideÂ assistanceÂ and context based on what it knows about you (because you use their free services). Â Facebook, in an apparent move to ‘one up’ Google is looking to do something similar but it’s focusing on serving Ads.
My Take: I’m giving this the Golden Girls WTF Award. Â —–>
Really? The microphone is going to listen to what’s going on around me? Â How much fun will we have hacking/making fun of that feature. Â Way to go Facebook. Â Just in case anyone forgot how much you disregard your users – you come up with a fantastic way to remind us how much you hate us.
4. LinkedIn Is Gearing Up For A Redesign
[TechCrunch] LinkedIn will soon be rolling out minor updates to their site.
My Take: It seems LinkedIn is trying to get more Facebook-y. The real story is how LinkedIn dropped it’s integration with Twitter. Â All social network services are drawing lines in the sand because they are looking to further monetize their services and they perceive a need to wall off functionality to force users to visit their websites so users can view the ads. More impressions + more clicks = more revenue.
- As stated: LinkedIn drops Twitter integration
- Google+ retains tight controls over API integration with other social apps
- Twitter buying Tweetdeck and…. aren’t they taking steps to reduce API integration? (the facts escape me)
5. Marketers Lessen Focus on Facebook Compared to Rest of Web
[eMarketer]Â Marketers are drawing down emphasis on Facebook, increasing budgets and time spent attending to theÂ rest of the web.
My Take:Â Honestly. I don’t get this. Â I would understand if Marketers were shying away from Facebook Ad spending – the way GM did. But this is aboutÂ time spent on Facebook. Â
Interestingly, Marketers are spending more time on relatively niche sites like Tumbler and Pinterest. Â Your thoughts are welcomed in the comments.
Well enough of the geek stuff, are you ready to Break Â Badly?
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